Press Releases and News
January 13, 2003
The RL Wright Group chooses Vertical Marketing Management Group to deliver
both traditional and online marketing strategy for major Utah luxury
real estate company.
The RL Wright Group, one of the top luxury real estate companies in
Utah, announced this week that Salt Lake City-based Vertical Marketing
Management Group (www.vmmg.net ) has been selected to implement both
the traditional and online marketing campaign for RLWrightGroup.com,
their new Utah Real Estate web site.
Due to be officially launched in February, RLWrightGroup.com will
provide a comprehensive database of real estate tools including, a
full MLS search, moving checklists, market trends and buyer and seller
Vertical Marketing Management Group will be responsible for the site's
overall online marketing strategy, including the management of a
global search engine positioning campaign. VMMG has also been
commissioned to produce an innovative off-line marketing program that
will be revealed in June of 2003.
Robert Wright, Principle of the The RL Wright Group, commented, "We aim to
establish RLWrightGroup.com as the leading Utah Real Estate site on
the Internet, and the first choice for visitors seeking information
about Utah Real Estate."
"Reaching our audience in Utah, as well as relocation visitors, is
fundamental to the success of the project. We chose Vertical Marketing
Management Group because of their open and consultative approach,
their track record and their ability to operate in a content-oriented
environment", Wright added.
Bryan Brandenburg, CEO of Vertical Marketing Management Group, said,
"We are delighted to be working on this prestigious campaign with the
The RL Wright Group, and at the opportunity to apply our expertise to Utah
and Real Estate. The value of our experience is perfectly demonstrated
by the The RL Wright Group's combined requirement for traffic from the
highly competitive US-based search engines as well as the need to
produce content rich marketing vehicles."
Brandenburg continued, "The The RL Wright Group marketing initiative
leverages our core competencies in design, creative marketing and
revenue growth both on and offline"
About Vertical Marketing Management Group
Management Group is a leading marketing management group and has
recently published the best-selling book, “Million Dollar Computer
Consultant”. VMMG has designed, produced and marketed some of the best
products on the planet. The company is based in Salt Lake City, UT.,
as well as the Internet at
About The RL Wright Group
The The RL Wright Group is one of the leading luxury real estate companies in Utah,
specializing in exquisite properties across the Wasatch Front. The
company is based in Salt Lake City, UT, as well as, the Internet at
For more information contact:
Vertical Marketing Management Group
The RL Wright Group